Troy UK
Troy is the UK's largest independent network for tools and maintenance supplies.
We’ve worked closely with the Troy team for over 14 years, assisting them with their print and design requirements.
It’s this long standing relationship and also our extensive experience in the publishing sector that made us the ideal supplier to launch their quarterly publication Troy News.
Like many of our other publications… we handle the complete publishing package… from planning, sales and design right through to print and mailing.
All at cost positive to the client.
We’re now in our 6th year of publishing Troy News and the magazine continues to grow in both revenue and size.
The brief: Launch and publish a new magazine.
The challenge: The magazine must be cost neutral, with the long term aim of producing a profit for both us and the client.
The solution: We implemented one of our existing publishing models and got straight to work.
Within 2 months of getting the go ahead the first issue was sold, designed, printed and distributed. We’re also pleased to say that the magazine generated a profit from the first issue.
Six years later we still publish the magazine.